Customer Relationship Management(CRM) PDF Print E-mail

In new economy, for product and service providers across the globe, customer experience has become increasingly significant as a critical success factor. This is leading to the use of customer relationship management(CRM) as an enterprise-wide strategy, which must include process re-engineering, organizational change management, incentive-program change implementation, and a totally revamped corporate culture adoption. Invictasys' systems integration expertise coupled with our knowledge of next-generation CRM trends put us in a unique position to deliver the strategic value created when CRM is deployed across the enterprise.

According to Gartner, organizations worldwide spent nearly $25 billion on CRM software in 2002 . Of that total, as much as $21.3 billion, or about 85%, was spent on building custom solutions while the remainder was spent on packaged CRM applications. Depending on the particular strategy most suitable for you, Invictasys can help you with either approach.

To surmount the challenges involving a successful CRM initiative, we can:

  • Establish priorities and ROI measures for a long-term CRM strategy
  • Capture detailed interaction histories and use them to build and retain profitable customer relationships
  • Deliver consistent, segmented, and personalized customer experiences
  • Use technology to deliver customer satisfaction 

Invictasys can provide you end-to-end CRM services including:

  • Consulting and advisory services for refining vision and strategy
  • Evaluation and selection of the right packaged CRM from the plethora of CRM vendors all seemingly offering the same features
  • Configuration and deployment of a packaged CRM with customized extensions
  • Development of a total custom solution utilizing Enterprise techonlogies like J2EE, .NET and PHP
  • Integration with other enterprise applications to provide a consistent interface 

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